Tuesday, February 7, 2012

CSMonitor: Why Detroit Loves Clint Eastwood Chrysler Commercial

If you didn't watch Super Bowl XVLI, one commercial is stirring up praise and controversy. Chrysler Group, LLC featured its commercial, "It's Halftime in America," with legendary American icon and actor, Clint Eastwood, reflecting on the current economic climate and how the automobile bailouts of Chrysler and General Motors by the U.S. government were good for the nation. Chrysler CEO, Sergio Macchione, previously stated that the commercial would be "unconventional." I never imagined the commercial would pay tribute to Detroit, highlighting its rich automobile-industrial history as well as its resurrection.

If you don't understand the meaning of the commercial, I will explain it for you. Detroit used to symbolize the American dream: growth of the middle-class, hard-working people, and American values. In particular, Detroit residents like this commercial because it focuses on the flaws and hopes of ordinary, proud people. The Motor City is coming back, folks! You can watch the video below:

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